New product assessment is the baseline for determining how, where, why and when to launch a new product.

Does this product meet a need in the marketplace? Should we launch it in the Fall, Winter, Summer or Spring? What retailers would have interest in this product? How many can we sell? What trade channels should we pursue? How many should we build?

These are all tough questions a new manufacture should ask themselves when planning a new product build. As new product assessment consultants, Larsson & Associates creates a “game plan” for a perspective manufacture to follow. These are detailed outlines that offer a starting-point and an ending-point to projects, not just some quick suggestions on if a new product should be built or not.

Larsson & Associates can help you assess the unforeseen challenges and pitfalls that exist in the early stages of planning. In assessing these challenges and adjusting to them accordingly, you will be able to move onto the implementation stage of your product development.

As far as assessment consulting firms go, Larsson & Associates is definitely different in that we offer our perspective clients with a wealth of retail product experience and know-how. With over 50 years of combined retail product consulting experience, we know what works and what does not.